Coimbatore in the Southern part of India gained prominence with the rise of the textile industry in the city. Now a busy industrial metropolis, it belongs to the new breed of Indian cities with a mobile middle class population.

The competition for the New Integrated Terminal at Coimbatore Airport was hosted by the Airports Authority of India as a plan to develop several non-metro tier-II cities in the country. SGA's winning scheme appealed to the jury over the entries of several international firms participating in the competition through joint ventures because of its unique complex formal geometry that did evoked the fluidity of fabric and textile.